Physicians Formula happy booster blush in natural photos, swatches and FOTD

I have to say when I saw pics of these powders popping up everywhere I instantly wanted one. It wasn't until yesterday that I found them in stores here in Canada, at Shoppers Drug Mart.
This set me back a whopping $17.99 CAD plus taxes (13%!)

Happy booster blush in natural:

So cute right? I think so. Natural blush has a light pink base color with hearts ranging in shades of pink beige to bright magenta. I was tempted to buy all the different colors since they are supposed to make me happy. I'm glad I didn't or else I'd be very unhappy right now!

The claim :

• "Infused with our Happy Boost Blend, featuring Happy Skin and Euphoryl, natural plant extracts which have been shown to promote a feeling of happiness by mimicking the effect of Endorphins and helping protect the skin from environmental stress."
• "The sweet scent of Violet provides a feeling of joy each time you apply."

I think it's all rubbish. I personally dislike the scent, it's very strong and smells like a nasty floral bouquet, not violets. Thankfully the scent wears off quickly!
I did not see any, even subtle improvement in my mood after using this.

The bulky package opens up to reveal a two-toned cute (but useless) mini brush.

Swatches of the separate hearts (pink beige, medium pink, magenta):

Colors swatched altogether, heavily:

All colors Swatched heavily (top) swatched lightly (bottom) :

FOTD wearing natural blush:

Wow this is so bright. You'd think 'natural' would be a little less obvious. I only used one swirl of my brush, tapped it, and it applied this really intense pink color.
It's very pigmented. The finish is really pretty with delicate shimmer. I wouldn't say it's natural looking at all, in fact I felt it looked a bit odd on my ghostly skin. I'm definitely not going to get the other color 'rose', it would look terrible on me!
This would look so great on those with darker skin tones, NC25 and up. Fair ladies be warned, you need to use a light hand with this!