I'm not really an Estee Lauder advocate, but I will admit that some of their products are quite nice. Projectionist just so happens to be a pretty great mascara.
At first look the wand seems quite ordinary, but the 'ProDefinition Brush™' really does deliver!EL's claim on projectionist:
'Volume without weight. A full sweep of thicker, longer, distinctly defined lashes.'
I'm quite pleased with this mascara. It delivers perfectly defined long looking eyelashes with no clumps.
With just one coat I saw a difference in volume, length and definition.
It wore well through the day, with no smudging, maybe the slightest bit of flaking.
It definitely didn't weigh my lashes down, it held them up and kept them curled.
This is not the most voluminous mascara out there, but it's an excellent choice for day wear.
Price: $21 CAD